01Case studyMedia publishing company
One intelligent layer across the entire publishing operation.
Publishing involves far more than articles. Editorial workflows, website publishing, advertising sales and fulfilment, channel management, editions, clients and internal knowledge were spread across different systems and processes.
Colour and Code created a unified AI assistant that connects these parts of the organization through one conversational interface. It can surface information, understand relationships between data, enrich content and records, and help staff move between editorial, advertising and operational work without constantly switching tools.
The goal was not to replace the people who understand the publication and its community. It was to give them better access to what the organization already knows. Less time searching, transferring information and managing repetitive administrative work means more time for journalism, creative thinking, advertiser relationships and meaningful engagement with the communities they serve.
- Surfaces information from any part of the operation
- Understands the relationships between data
- Enriches content and records
- Moves between editorial, advertising and operations
The technology connects the systems. The people focus on the relationships, judgement and ideas that make the publication valuable.
Inside the system
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Ask it anything -
How the records connect -
Every change, traced -
What's waiting, at a glance
