Professional and modern brand design
Whether you’re starting a new business, refreshing an existing brand, or adding a new product line, your brand matters.
We believe brand and visual identity strategies don't end with a pretty logo and brand guideline book. When we engage in branding projects, we consider the strategy behind the brand use, the audience, and how we can use the visual identity to portray the brand's mission, vision and values. Give your business the right personality.
- Social Media
Developing a cohesive, professional, and thoughtful brand identity is an important part of any effective branding strategy. It requires research and attention to detail to develop a style that successfully meets the goals of a business and gives off the appropriate message.
Here are the steps we take to develop your brand identity:
We meet with you for an initial strategy session to extract the necessary information about the project, including: Background on the organization and the project, Target audience, including demographic, etc., and Intended uses of the logo.
Research & Brainstorming
With the information gathered, we move into the next phase, involving: Industry research to better understand the organization’s field, Research into target demographics to determine what might appeal most to them, visually, and Development of mood boards or initial concepts to narrow the focus/style.
Logo design & development
We take the direction, information, and research accumulated to begin sketching ideas. This is typically the longest phase, as we take our time designing several logos from which we can narrow down. We focus on designing a logo that achieves the following: Speaks to the target audience, Encompasses the brand’s mission, vision, and values, and Stays true to the essence of the brand and customer promise.
Client Presentation, Revisions & Approval
We present options to the client, requiring active participation to provide feedback that helps us further narrow our focus, choose a concept or style to develop, or discuss other directions.
We include several rounds of edits in our logo-designing process to ensure we have a version of the logo that is approved by the client and satisfies the requirements.
Delivery of the logo includes the following: Final logo with all versions and file types, Brand Guideline Book, and Mock-ups of various uses, as outlined in the discovery phase.